Feeding bellies not bins
The Real Junk Food Project (TRJFP)
The Real Junk Food Project or TRJFP is the UK’s largest environmental charity redistributing surplus food from right across the food industry. Based in West Yorkshire, they run a number of different initiatives including magic boxes with the Too Good To Go app, Kindness into Schools, Zero Waste, Pay as you feel supermarkets, plastic recycling and even catering for weddings and corporate events.
TRJFP already had a website but due to the evolving nature of the organisation, it was no longer fit for purpose and had not been updated for a while. With clear branding guidelines, we helped move from a black and white logo to a black and mustard design with light blue accents across the site. This has now been replicated across all media publications created by the organisation and has kept the brand identity consistent across all platforms including social media.
The Real Junk Food Project has a number of different groups of people involved with their organisation including funders, schools, families and individuals, people looking to volunteer or find work, media companies, trade partners and more. For that reason the website is content rich and needs to be accessible to all. Users can now take advantage of a much improved menu navigation that is simple and intuitive and in turn their experience of finding content on the website is far easier than ever before.